Sony FWD-77XR80 77" BRAVIA 8 4K HDR OLED Commercial TV
Description
The Sony FWD-77XR80 scales BRAVIA 8's OLED panel up to 77", giving boardrooms, auditoriums and premium signage installations the infinite per-pixel blacks and wide viewing angles of OLED alongside the XR Processor's AI-driven scene optimisation. A high-luminance panel and temperature sensor work with XR Contrast Booster to push extra brightness into highlights without lifting black levels. Acoustic Surface Audio+ projects sound directly from the screen so audio tracks the picture, with Dolby Atmos support for connected sound systems, and the Google TV smart platform gives access to apps, Google Cast and Apple AirPlay 2 for simple wireless content sharing. The FWD-77XR80 includes 3 years of Sony PrimeSupport professional cover as standard, with an integrator helpdesk and advanced on-site exchange, extendable to 5 years.
Key features
Self-emissive OLED pixels deliver true blacks and wide viewing angles at large scale.
AI scene recognition and a temperature sensor allow extra highlight brightness while preserving deep blacks.
Sound is projected directly from the screen, keeping audio aligned with on-screen content.
Professional service cover with integrator helpdesk support and advanced on-site exchange.
Technical specifications
Delivery & returns
Estimated delivery 25 Aug - 29 Aug. UK mainland delivery only — some large or made-to-order items may carry longer lead times.
Unused items in original packaging can be returned within 14 days of delivery. Faulty items are covered under manufacturer warranty.
Payment & security
Pay securely by card, or apply for a 30-day purchase order account.
Schools, colleges, universities, NHS, government bodies and charities can order on invoice — no card payment required.
All transactions are processed over an encrypted, secure checkout.
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