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Sony FWD-77A80L 77" BRAVIA A80L 4K HDR OLED Commercial TV

£4,129.88inc. VAT
£3,441.57 ex. VAT
In stock, dispatched within 2 working days
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Bought in the UK, backed in the UKWhy it matters →
  • In UK stock, ships from the UK
  • UK manufacturer warranty
  • UK-based engineers
  • No import duty or customs charges
  • GBP pricing, UK VAT invoices
Return within 14 days
3-year manufacturer warranty
Installation services available
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Key specifications
Screen Size77"
Touch CapabilityNon-touch
Display Resolution3840 x 2160 (4K UHD)
Panel TypeOLED
BrightnessNot published (OLED, self-emissive)
Picture ProcessorCognitive Processor XR
Operating SystemGoogle TV (Android 10)
Warranty3 years Sony PrimeSupport (extendable to 5 years)
All 19 specifications
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Description

The Sony FWD-77A80L is the 77" commercial version of Sony's BRAVIA A80L OLED television, scaling the line's self-emissive OLED panel and XR OLED Contrast Pro processing up for larger boardrooms, auditoriums and premium signage. Cognitive Processor XR analyses each scene the way the human eye does, revealing shadow detail and natural skin tones across the panel's 3840 x 2160 resolution.

Also in this range:65" model 77" FWD-77A95L Full specifications Datasheet Compare alternatives

Acoustic Surface Audio+ vibrates the screen to produce sound directly from the picture, with Dolby Atmos and DTS:X pass-through for connected sound systems, and a metal flush-surface bezel with 3-way stand (standard, narrow or soundbar position) keeps the installation clean in premium spaces.

The FWD-77A80L includes 3 years of Sony PrimeSupport as standard, giving integrators and end customers access to a dedicated helpdesk and advanced on-site exchange, with an optional 2-year extension.

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Key features

77" OLED with XR OLED Contrast Pro

Self-emissive pixels deliver true blacks while a temperature sensor and high-luminance panel boost highlight brightness.

Cognitive Processor XR

Analyses each scene the way human vision does, revealing shadow detail and natural colour.

Acoustic Surface Audio+

Turns the screen into the speaker so sound comes directly from the action on-screen.

3 Years Sony PrimeSupport

Professional service package with integrator helpdesk and advanced on-site exchange.

Technical specifications

Choose a section to view its specifications.

Display (7)
Screen Size
77"
Touch Capability
Non-touch
Display Resolution
3840 x 2160 (4K UHD)
Panel Type
OLED
Brightness
Not published (OLED, self-emissive)
Panel Refresh Rate
100/120Hz native
HDR Support
HDR10, HLG, Dolby Vision
Connectivity (2)
Bluetooth
4.2
HDMI Inputs
4 (2 at 4K/120)
Audio (1)
Audio System
Acoustic Surface Audio+ (3.2ch, Dolby Atmos, DTS:X passthrough)
Power & Physical (2)
Size Band
65 - 79"
Size Band
65 - 79"
Certifications & Warranty (1)
Warranty
3 years Sony PrimeSupport (extendable to 5 years)
General (6)
Picture Processor
Cognitive Processor XR
Operating System
Google TV (Android 10)
Category
Commercial / Professional Display
Brand
Sony
Series
BRAVIA A80L
Stand
3-way (standard / narrow / soundbar)
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See the 77" on your wall, to scale

On a phone, point your camera at the wall and see the 77" there at its real size. On a computer, upload a photo of the wall (or scan the QR code to take one with your phone and it will appear here) and drag the display around it to scale.

Not sure 77" is the right size for the room? The screen size calculator shows how far a 77" display carries for presentations, touch work and video.

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Complete your setup

Optional extras that fit this product. Tick anything you need and it joins the same basket — or add this product on its own from the buy box above.

Choose a Mount

Open Loxit 130kg Heavy Duty Screen Wall Mount 40" - 86" (opens in a new tab)
Open Manhattan Wall Mount for TV/Monitor (Fixed Low Profile), 60"�120", VESA 50x50�900x600mm, Max 120kg (opens in a new tab)
Open Manhattan Wall Mount for TV/Monitor (Tilt), 60"�120", VESA 50x50mm�900x600mm, Max 120kg (opens in a new tab)
Open Loxit 130kg Heavy Duty Screen Wall Mount - 40"-86" (opens in a new tab)

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Professional Installation

Want it installed by our AV experts? We offer professional on-site installation including mounting, cable management, and system configuration.

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Sony FWD-77A80L 77" BRAVIA A80L 4K HDR OLED Commercial TV × 1£4,129.88
Total£4,129.88
inc. VAT
1

Documents

Sony FWD-77A80L datasheet (PDF)

Delivery & returns

Estimated delivery 9 Oct - 13 Oct. UK mainland delivery only. Some large or made-to-order items carry longer lead times, shown on the product page.

Unused items in original packaging can be returned within 14 days of delivery — see the returns policy for how business and consumer returns differ. Faulty items are covered under manufacturer warranty and by your statutory rights.

Full delivery & returns policy

Bought in the UK, backed in the UK

  • This item is in UK stock and ships to you from within the UK, so the order never crosses a customs border on its way to you.

  • The manufacturer warranty is honoured here in the UK. If something fails, you deal with us, not with an overseas seller in another time zone.

  • Our own UK-based engineers install, commission and support what we sell, and can attend site when a system needs hands on it.

  • Delivered within the UK mainland, so there is no import duty, customs charge or courier handling fee waiting for you on delivery.

  • Prices are in pounds sterling with proper UK VAT invoices, and purchase orders are accepted from approved education accounts: no currency conversion and no surprises at the door.

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Payment & security

Pay securely by card. Education customers can apply for a 30-day purchase order account.

Schools, colleges, sixth forms, universities and multi-academy trusts can order on invoice, with no card payment required. Purchase orders and credit terms are for education customers only.

All transactions are processed over an encrypted, secure checkout.

Purchase order & invoice terms

Alternative products

Closest matches in this category on price and capability. Not sure which way to go? Our technical team will talk it through.

Need help specifying this for your space?

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