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Sony

Sony FWD-50XR35M2 50" BRAVIA 3 II Commercial TV

£977.70inc. VAT
£814.75 ex. VAT
In stock, dispatched within 2 working days
1

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Bought in the UK, backed in the UKWhy it matters →
  • In UK stock, ships from the UK
  • UK manufacturer warranty
  • UK-based engineers
  • No import duty or customs charges
  • GBP pricing, UK VAT invoices
Return within 14 days
3 Year Warranty
Installation services available
Key specifications
Screen Size50"
Resolution3840 x 2160 (4K UHD)
ProcessorXR Processor
Smart PlatformGoogle TV with Gemini
TunerBuilt-in digital tuner
SeriesBRAVIA 3 II
Touch CapabilityNon-touch
Operating Hours16/7
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Description

The Sony FWD-50XR35M2 is the newest-generation commercial FWD variant of Sony's BRAVIA 3 II, launched in 2026 as the successor to the S35 (BRAVIA 3) commercial TV line. It carries forward Sony's XR Processor for AI-driven scene optimisation, while adding full HDMI 2.1 connectivity across its inputs for higher-bandwidth sources, plus Google TV with Google's Gemini assistant built in for natural-language content search and control.

Also in this range:43" model 75" model Full specifications Compare alternatives

At 50", it offers Dolby Vision and HDR10 support with a wide colour gamut, making it a strong choice for meeting rooms, hospitality and reception areas that want current-generation BRAVIA picture technology in a commercial-warrantied package. As a genuine FWD-series commercial model it ships with Sony's 3-year PrimeSupport rather than standard consumer cover.

This is a non-touch, one-to-many viewing display; it is a brand-new model line, so Sony's detailed product page is still being populated as of this writing, but the model is confirmed as part of Sony's current professional TV lineup.

Key features

Latest-generation XR Processor

AI scene recognition for colour, contrast, clarity and motion optimisation.

HDMI 2.1 connectivity

Higher-bandwidth inputs supporting 4K/120Hz sources.

Google TV with Gemini

Natural-language search and voice control alongside full app access.

3-year PrimeSupport

Commercial-grade FWD-series warranty and support package.

Technical specifications

Screen Size50"
Resolution3840 x 2160 (4K UHD)
ProcessorXR Processor
Smart PlatformGoogle TV with Gemini
TunerBuilt-in digital tuner
SeriesBRAVIA 3 II
Touch CapabilityNon-touch
Operating Hours16/7
ConnectivityHDMI x4 (HDMI 2.1), USB, Ethernet, Wi-Fi, Bluetooth
Warranty Programme3-Year PrimeSupport
OrientationLandscape
VESA MountYes
Intended UseMeeting rooms, hospitality, reception areas
HDR SupportHDR10, Dolby Vision, HLG
AudioBuilt-in speakers, Dolby Atmos decoding
ControlIP control, RS-232C
Model Year2026
Country of OriginRefer to Sony datasheet
Size Band50 - 64"
Size Band50 - 64"

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Sony FWD-50XR35M2 50" BRAVIA 3 II Commercial TV × 1£977.70
Total£977.70
inc. VAT
1

Delivery & returns

Estimated delivery 5 Sept - 9 Sept. UK mainland delivery only. Some large or made-to-order items carry longer lead times, shown on the product page.

Unused items in original packaging can be returned within 14 days of delivery — see the returns policy for how business and consumer returns differ. Faulty items are covered under manufacturer warranty and by your statutory rights.

Full delivery & returns policy

Bought in the UK, backed in the UK

  • This item is in UK stock and ships to you from within the UK, so the order never crosses a customs border on its way to you.

  • The manufacturer warranty is honoured here in the UK. If something fails, you deal with us, not with an overseas seller in another time zone.

  • Our own UK-based engineers install, commission and support what we sell, and can attend site when a system needs hands on it.

  • Delivered within the UK mainland, so there is no import duty, customs charge or courier handling fee waiting for you on delivery.

  • Prices are in pounds sterling with proper UK VAT invoices, and purchase orders are accepted from approved education accounts: no currency conversion and no surprises at the door.

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Payment & security

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Alternative products

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