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Home / Commercial Televisions / Sony FWD-43XR35M2 43" BRAVIA 3 II Commercial TV
Sony

Sony FWD-43XR35M2 43" BRAVIA 3 II Commercial TV

£833.05inc. VAT
£694.21 ex. VAT
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Bought in the UK, backed in the UKWhy it matters →
  • In UK stock, ships from the UK
  • UK manufacturer warranty
  • UK-based engineers
  • No import duty or customs charges
  • GBP pricing, UK VAT invoices
Return within 14 days
3-year manufacturer warranty
Installation services available
Key specifications
Screen Size43"
Resolution3840 x 2160 (4K UHD)
ProcessorXR Processor
Smart PlatformGoogle TV with Gemini
TunerBuilt-in digital tuner
SeriesBRAVIA 3 II
Touch CapabilityNon-touch
Operating Hours16/7
All 20 specifications
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Description

The Sony FWD-43XR35M2 is the newest-generation commercial FWD variant of Sony's BRAVIA 3 II, launched in 2026 as the successor to the S35 (BRAVIA 3) commercial TV line. It carries forward Sony's XR Processor for AI-driven scene optimisation, while adding full HDMI 2.1 connectivity across its inputs for higher-bandwidth sources, plus Google TV with Google's Gemini assistant built in for natural-language content search and control.

At 43", it offers Dolby Vision and HDR10 support with a wide colour gamut, making it a strong choice for meeting rooms, hospitality and reception areas that want current-generation BRAVIA picture technology in a commercial-warrantied package. As a genuine FWD-series commercial model it ships with Sony's 3-year PrimeSupport rather than standard consumer cover.

This is a non-touch, one-to-many viewing display; it is a brand-new model line, so Sony's detailed product page is still being populated as of this writing, but the model is confirmed as part of Sony's current professional TV lineup.

Key features

Latest-generation XR Processor

AI scene recognition for colour, contrast, clarity and motion optimisation.

HDMI 2.1 connectivity

Higher-bandwidth inputs supporting 4K/120Hz sources.

Google TV with Gemini

Natural-language search and voice control alongside full app access.

3-year PrimeSupport

Commercial-grade FWD-series warranty and support package.

Technical specifications

Choose a section to view its specifications.

Display (4)
Screen Size
43"
Resolution
3840 x 2160 (4K UHD)
Touch Capability
Non-touch
HDR Support
HDR10, Dolby Vision, HLG
Connectivity (1)
Connectivity
HDMI x4 (HDMI 2.1), USB, Ethernet, Wi-Fi, Bluetooth
Audio (1)
Audio
Built-in speakers, Dolby Atmos decoding
Power & Physical (3)
VESA Mount
Yes
Size Band
32 - 49"
Size Band
32 - 49"
Certifications & Warranty (1)
Warranty Programme
3-Year PrimeSupport
General (10)
Processor
XR Processor
Smart Platform
Google TV with Gemini
Tuner
Built-in digital tuner
Series
BRAVIA 3 II
Operating Hours
16/7
Intended Use
Meeting rooms, hospitality, reception areas
Control
IP control, RS-232C
Model Year
2026
Country of Origin
Refer to Sony datasheet
Orientation
Landscape only

See the 43" on your wall, to scale

On a phone, point your camera at the wall and see the 43" there at its real size. On a computer, upload a photo of the wall (or scan the QR code to take one with your phone and it will appear here) and drag the display around it to scale.

Not sure 43" is the right size for the room? The screen size calculator shows how far a 43" display carries for presentations, touch work and video.

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Complete your setup

Optional extras that fit this product. Tick anything you need and it joins the same basket — or add this product on its own from the buy box above.

Choose a Mount

Open Chief RMF3 Medium Fit Fixed Display Wall Mount 32"-65" (opens in a new tab)
Open Manhattan Wall Mount for TV/Monitor (Fixed Low Profile), 43"�100", VESA 200x200mm�800x400mm, Max 70kg (opens in a new tab)
Open Manhattan Wall Mount for TV/Monitor (Tiltable), 37"�65", VESA 200x200mm�600x400mm, Max 45kg (opens in a new tab)
Open Manhattan Tilt & Swivel TV Wall Mount 37-90" VESA 800x400 75kg (opens in a new tab)

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Sony FWD-43XR35M2 43" BRAVIA 3 II Commercial TV × 1£833.05
Total£833.05
inc. VAT
1

Delivery & returns

Estimated delivery 14 Sept - 18 Sept. UK mainland delivery only. Some large or made-to-order items carry longer lead times, shown on the product page.

Unused items in original packaging can be returned within 14 days of delivery — see the returns policy for how business and consumer returns differ. Faulty items are covered under manufacturer warranty and by your statutory rights.

Full delivery & returns policy

Bought in the UK, backed in the UK

  • This item is in UK stock and ships to you from within the UK, so the order never crosses a customs border on its way to you.

  • The manufacturer warranty is honoured here in the UK. If something fails, you deal with us, not with an overseas seller in another time zone.

  • Our own UK-based engineers install, commission and support what we sell, and can attend site when a system needs hands on it.

  • Delivered within the UK mainland, so there is no import duty, customs charge or courier handling fee waiting for you on delivery.

  • Prices are in pounds sterling with proper UK VAT invoices, and purchase orders are accepted from approved education accounts: no currency conversion and no surprises at the door.

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Payment & security

Pay securely by card. Education customers can apply for a 30-day purchase order account.

Schools, colleges, sixth forms, universities and multi-academy trusts can order on invoice, with no card payment required. Purchase orders and credit terms are for education customers only.

All transactions are processed over an encrypted, secure checkout.

Purchase order & invoice terms

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