
Sony FWD-50XR75M2/UK 50" BRAVIA 7 II 4K HDR Commercial TV
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- In UK stock, ships from the UK
- UK manufacturer warranty
- UK-based engineers
- No import duty or customs charges
- GBP pricing, UK VAT invoices
Description
The Sony FWD-50XR75M2/UK is the 50" model in Sony's BRAVIA 7 II line, the Mark II successor to BRAVIA 7. The series introduces Sony's True RGB LED backlight technology on larger panels for a wider colour volume and finer local dimming control, all driven by the XR Processor's AI scene analysis for accurate colour and contrast in every scene.
Acoustic Multi-Audio delivers theatre-style sound from the panel itself, with Dolby Atmos and DTS:X support for connected sound systems, and the Google TV smart platform provides app access, Google Cast built-in and Apple AirPlay 2 for wireless content sharing - useful for huddle spaces and smaller meeting rooms where the 50" size fits best.
The FWD-50XR75M2/UK includes 3 years of Sony PrimeSupport as standard, giving integrators a dedicated helpdesk and advanced on-site exchange, extendable by a further 2 years.
Key features
Successor to BRAVIA 7, bringing Sony's newer backlight and processing technology to the commercial range.
AI-based scene recognition tunes colour, contrast and detail scene-by-scene.
Theatre-style sound driven from the display, with Dolby Atmos and DTS:X support.
Professional service cover with integrator helpdesk support and advanced on-site exchange.
Technical specifications
Choose a section to view its specifications.
Display (7)
- Screen Size
- 50"
- Touch Capability
- Non-touch
- Display Resolution
- 3840 x 2160 (4K UHD)
- Panel Type
- LCD (Mini LED)
- Brightness
- Not published
- HDR Support
- HDR10, HLG, Dolby Vision
- Screen Mirroring
- Google Cast built-in, Apple AirPlay 2
Audio (1)
- Audio System
- Acoustic Multi-Audio (Dolby Atmos, DTS:X)
Power & Physical (2)
- Size Band
- 50 - 64"
- Size Band
- 50 - 64"
Certifications & Warranty (1)
- Warranty
- 3 years Sony PrimeSupport (extendable to 5 years)
General (6)
- Picture Processor
- XR Processor
- Operating System
- Google TV (Android)
- Category
- Commercial / Professional Display
- Brand
- Sony
- Series
- BRAVIA 7 II
- Smart Platform
- Google TV
See the 50" on your wall, to scale
On a phone, point your camera at the wall and see the 50" there at its real size. On a computer, upload a photo of the wall (or scan the QR code to take one with your phone and it will appear here) and drag the display around it to scale.
Not sure 50" is the right size for the room? The screen size calculator shows how far a 50" display carries for presentations, touch work and video.
Complete your setup
Optional extras that fit this product. Tick anything you need and it joins the same basket — or add this product on its own from the buy box above.
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Video Conferencing
Professional Installation
Want it installed by our AV experts? We offer professional on-site installation including mounting, cable management, and system configuration.
Documents
Delivery & returns
Estimated delivery 10 Oct - 14 Oct. UK mainland delivery only. Some large or made-to-order items carry longer lead times, shown on the product page.
Unused items in original packaging can be returned within 14 days of delivery — see the returns policy for how business and consumer returns differ. Faulty items are covered under manufacturer warranty and by your statutory rights.
Bought in the UK, backed in the UK
This item is in UK stock and ships to you from within the UK, so the order never crosses a customs border on its way to you.
The manufacturer warranty is honoured here in the UK. If something fails, you deal with us, not with an overseas seller in another time zone.
Our own UK-based engineers install, commission and support what we sell, and can attend site when a system needs hands on it.
Delivered within the UK mainland, so there is no import duty, customs charge or courier handling fee waiting for you on delivery.
Prices are in pounds sterling with proper UK VAT invoices, and purchase orders are accepted from approved education accounts: no currency conversion and no surprises at the door.
Payment & security
Pay securely by card. Education customers can apply for a 30-day purchase order account.
Schools, colleges, sixth forms, universities and multi-academy trusts can order on invoice, with no card payment required. Purchase orders and credit terms are for education customers only.
All transactions are processed over an encrypted, secure checkout.
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