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Samsung

Samsung QE77S90HATXXU 77" OLED S90H 4K Vision AI Smart TV (2026)

Name: Samsung QE77S90HATXXU 77" OLED S90H 4K Vision AI Smart TV (2026)
Brand: Samsung
SKU: SAMQE77S90HAT
Price: 4075.20 GBP
Availability: OutOfStock

Return within 14 days

Manufacturer warranty

Installation services available

£4,075.20inc. VAT

£3,396.00 ex. VAT

Out of stock

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Bought in the UK, backed in the UKWhy it matters →

Sourced through UK distribution
UK manufacturer warranty
UK-based engineers
No import duty or customs charges
GBP pricing, UK VAT invoices

Return within 14 days

Manufacturer warranty

Installation services available

Call 01342 580255

Key specifications

Screen Size77"

Resolution3840 x 2160

HDR Brightness OptimizerYes

ContrastSelf-illuminating Pixels

Contrast EnhancerReal Depth Enhancer

High ContrastYes

Refresh Rate165 Hz VRR (100 Hz Native)

Viewing AngleUltra Viewing Angle

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Description

Samsung QE77S90HATXXU — 77-inch OLED S90H 4K Vision AI Smart TV (2026), as specified by Samsung.

Full specifications Compare alternatives

Manufacturer highlights:

- Glare Free* with Real Black & Real Colour**: Experience real blacks and true-to-life colour without distraction

- 4K Upscaling Pro & NQ4 AI Gen3 Processor: Advanced AI enhances picture and sound in real time, delivering sharp, detailed 4K viewing

- Dolby Atmos® & Object Tracking Sound Lite: Immersive surround sound that flows with every action

- Motion Xcelerator 165Hz* & AI Motion Enhancer Pro: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming

- 5: LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides

Specifications and product information sourced from https://www.samsung.com/uk/business/tvs/oled-tv/s90h-77-inch-4k-smart-tv-qe77s90hatxxu/.

Call 01342 580255

Key features

Glare Free* with Real Black & Real Colour**: Experience real

Glare Free* with Real Black & Real Colour**: Experience real blacks and true-to-life colour without distraction

4K Upscaling Pro & NQ4 AI Gen3 Processor: Advanced AI enhanc

4K Upscaling Pro & NQ4 AI Gen3 Processor: Advanced AI enhances picture and sound in real time, delivering sharp, detailed 4K viewing

Dolby Atmos® & Object Tracking Sound Lite: Immersive surroun

Dolby Atmos® & Object Tracking Sound Lite: Immersive surround sound that flows with every action

Motion Xcelerator 165Hz* & AI Motion Enhancer Pro: AI delive

Motion Xcelerator 165Hz* & AI Motion Enhancer Pro: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming

LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides

Technical specifications

Screen Size77"

Resolution3840 x 2160

HDR Brightness OptimizerYes

ContrastSelf-illuminating Pixels

Contrast EnhancerReal Depth Enhancer

High ContrastYes

Refresh Rate165 Hz VRR (100 Hz Native)

Viewing AngleUltra Viewing Angle

HDMI4

HDMI (High Frame Rate)4K 165 Hz (for HDMI 1/2/3/4)

HDMI Audio Return ChanneleARC

Anynet+ (HDMI-CEC)Yes

USB2 x USB-A

Speaker Type2.1ch

Works with AI SpeakerAlexa (GB, DE, FR, IT, ES, AT, IE), Google Assistant (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)

Object Tracking SoundOTS Lite

Sound Output (RMS)40 W

Adaptive SoundAdaptive Sound Pro

AI Sound ControllerAI Sound Controller Pro

Surround SoundYes

Power Consumption (Max)660 W

Power Consumption (Stand-by)0.50 W

Power Consumption (Typical)112 W

Yearly Power Consumption (EU standard)155 kWh

Power SupplyAC220-240 V~ 50/60 Hz

Call 01342 580255

See the 77" on your wall, to scale

On a phone, point your camera at the wall and see the 77" there at its real size. On a computer, upload a photo of the wall (or scan the QR code to take one with your phone and it will appear here) and drag the display around it to scale.

Upload a photo of your wallGet a sheet of A4 in the shot, flat against the wall; you'll tap its ends to set the scale

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Samsung QE77S90HATXXU 77" OLED S90H 4K Vision AI Smart TV (2026) × 1£4,075.20

Total£4,075.20

inc. VAT

This item is currently out of stock. Please check back soon or contact us.

Delivery & returns

Estimated delivery 9 Sept - 13 Sept. UK mainland delivery only. Some large or made-to-order items carry longer lead times, shown on the product page.

Unused items in original packaging can be returned within 14 days of delivery — see the returns policy for how business and consumer returns differ. Faulty items are covered under manufacturer warranty and by your statutory rights.

Full delivery & returns policy

Bought in the UK, backed in the UK

This item is sourced through UK distribution and ships to you from within the UK, so the order never crosses a customs border.
The manufacturer warranty is honoured here in the UK. If something fails, you deal with us, not with an overseas seller in another time zone.
Our own UK-based engineers install, commission and support what we sell, and can attend site when a system needs hands on it.
Delivered within the UK mainland, so there is no import duty, customs charge or courier handling fee waiting for you on delivery.
Prices are in pounds sterling with proper UK VAT invoices, and purchase orders are accepted from approved education accounts: no currency conversion and no surprises at the door.

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Payment & security

Pay securely by card. Education customers can apply for a 30-day purchase order account.

Schools, colleges, sixth forms, universities and multi-academy trusts can order on invoice, with no card payment required. Purchase orders and credit terms are for education customers only.

All transactions are processed over an encrypted, secure checkout.

Purchase order & invoice terms